Privacy Policy

MEDIA LINKS ON-LINE LIMITED
Effective Date: February 2026

1. Introduction

This Privacy Policy describes how MEDIA LINKS ON-LINE LIMITED (“Company”, “we”, “us”, or “our”) processes information in connection with:

• Our website: https://www.ml-digital.fun/
• Our mobile applications and games published on Google Play and other platforms (collectively, the “Services”).

We are committed to protecting user privacy and complying with applicable data protection laws including UK GDPR, EU GDPR, the UK Data Protection Act 2018, and the California Consumer Privacy Act (CCPA) as amended by CPRA.

2. Core Principle

We do not:

• Sell personal data
• Create user profiles for resale
• Collect personal data directly for commercial exploitation
• Intentionally store personally identifiable information

Our applications are monetized exclusively through in-app advertising (IAA) using third-party mediation and advertising networks.

3. Information We Do Not Directly Collect

We do not require users to create accounts or provide personal information such as name, email address, phone number, payment details, or identification documents.

We do not knowingly collect personal identifiers unless voluntarily provided via email communication.

4. Automatically Processed Information

Certain technical information may be processed automatically by third-party service providers when you use our Services, including:

• Device type
• Operating system
• App version
• Advertising ID (Google Advertising ID or similar)
• IP address (used for approximate geo-location)
• Language settings
• Country or region
• App interaction events such as ad impressions and clicks

This information is processed primarily for ad delivery, fraud prevention, frequency capping, and aggregated performance reporting. We receive only anonymized and aggregated reports.

5. Third-Party Mediation & Advertising Networks

Our apps integrate third-party mediation platforms and advertising partners. These providers may process limited technical identifiers for ad serving and fraud prevention.

We do not control their independent data practices and do not receive user-level personal data from them.

Users may manage advertising preferences via Android Settings → Privacy → Ads.

6. Legal Basis for Processing (EU/UK Users)

Processing by third-party providers is based on:

• Legitimate interests (ad monetization and fraud prevention)
• User consent where legally required
• Compliance with legal obligations

7. California Privacy Rights (CCPA/CPRA)

California residents have the right to:

• Know what personal information is collected
• Request deletion of personal information
• Correct inaccurate personal information
• Opt-out of sale or sharing of personal information

We do not sell personal information.

To exercise your rights, contact: [email protected]

8. Data Retention

We do not store personal data directly. Third-party providers retain technical data in accordance with their own legal obligations and retention policies.

9. Children’s Privacy

Our Services are not directed to children under 13 (or 16 where applicable). We do not knowingly collect personal data from children.

If you believe a child has provided personal data, please contact us at [email protected].

10. International Data Transfers

Advertising partners may process data outside the UK or EEA. Such transfers rely on legally recognized safeguards including Standard Contractual Clauses and adequacy decisions where applicable.

11. Data Security

We implement appropriate technical and organizational measures to protect information. However, no internet transmission can be guaranteed as completely secure.

12. Your Rights Under GDPR

You may have the right to:

• Access your data
• Request rectification
• Request erasure
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent

To exercise your rights, contact: [email protected]

13. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on our website with a revised effective date.

14. Contact Information

MEDIA LINKS ON-LINE LIMITED
Registered Office:
101 Monks Road
Binley Woods
Coventry
West Midlands
CV3 2BY
United Kingdom

Website: https://www.ml-digital.fun/

Contact Email: [email protected]